What I Care About This Week | 2025 Aug 11

Photo by 𝗛&𝗖𝗢   on Pexels.com

by Franklin J. Parker, CFA

This week we see the all-important inflation figure, expected around 2.8%. Investors have been whipsawed a bit by on-again off-again expectations about the Fed cutting rates. Because inflation is one of the core inputs into rate expectations, this week’s data could push markets around. This week we also see retail sales figures. Since consumers have largely kept the US economy afloat over the past year, these figures will be scrutinized closely.

Earnings season is coming to a close with 90% or so of US companies having reported earnings. Overall, earnings posted better than expected, with profit growth around 12% over this time last year. Additionally, tariffs have been less of a concern among both analysts and business executives now that policy is (mostly) ironed out.

As I have mentioned many times before, all of the traditional recessionary indicators are flashing red. The yield curve, the unemployment rate, PMIs, and several others have been indicating contraction for many months now. Yet, the market powers higher and companies continue to earn higher profits. While I have urged caution up to now, I admit to being at a crossroads. It is possible that the traditional signals are simply too distorted by any number of things to be reliable, in which case it may make sense to turn back up the risk in your portfolio.

Before doing that however, we should assess the costs of being wrong. If the signals are indeed accurate and the market enters a recessionary phase in the coming months, the costs of that is likely higher for individuals within about 5 years to a goal. For investors with 10 years or more until their goal, that cost may not be so high. In any case, your goals will determine the types of risks we can afford in your portfolio. Discussing this with an advisor just makes sense in this confusing environment.

Chart of the Week

Breaking down US GDP into its component pieces we see the volatility in trade that has characterized the last six months. However, looking past that (the pink and blue bars in the chart below) reveals an ongoing trend in personal consumption that has been concerning. Before 2025, personal consumption had been adding some 2.5 percentage points of growth. In the past two quarters it has added less than half of that. Trade volatility may be hiding the real problem: are US consumers reaching exhaustion?

This document is a general communication being provided for informational purposes only. It is educational in nature and not designed to be taken as advice or a recommendation for any specific investment product, strategy, plan feature or other purpose in any jurisdiction, nor is it a commitment from Directional Advisors to participate in any of the transactions mentioned herein. Any examples used are generic, hypothetical and for illustration purposes only. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit, and accounting implications and determine, together with their own financial professionals, if any investment mentioned herein is believed to be appropriate to their personal goals. Investors should ensure that they obtain all available relevant information before making any investment. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. All information presented herein is considered to be accurate at the time of production, but no warranty of accuracy is given and no liability in respect of any error or omission is accepted. It should be noted that investment involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yields are not reliable indicators of current and future results.

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