FRANKLIN J. PARKER, CFA
CHIEF INVESTMENT OFFICER & FOUNDER
Franklin J. Parker, CFA
Franklin is the founder and chief investment officer of Directional Advisors. Since beginning his career in 2007, Franklin has been dedicated to helping investors of all kinds achieve their goals using financial markets.
A CFA charterholder and active researcher, Franklin is an international speaker and author of dozens of peer-reviewed articles and trade publications, including the 2023 book with Wiley, Goals-Based Portfolio Theory (a No. 1 Amazon New Release in the Business & Finance category). In 2016, he was the winner of a Quora knowledge prize, and in 2017 Franklin was recognized by the National Association of Active Investment Managers for his work incorporating business cycle analysis to help individuals achieve their goals.
Franklin serves on the advisory board of the Journal of Wealth Management, and his written work has appeared in Enterprising Investor, Forbes, Financial Planning Magazine, RealClear Markets, CityWire, Foundation for Economic Education, HuffPost, Journal of Wealth Management, Journal of Impact & ESG Investing, Journal of Behavioral Finance, International Family Offices Journal and many others.
Franklin is an adjunct professor for the American College of Financial Services, and he is the host for the CFA Society of Dallas-Ft Worth Podcast. Franklin is also a member of the Sons of the American Revolution.
Franklin enjoys playing guitar and piano with his free time, and expressing his creativity in the kitchen. More than anything, he enjoys good food and good wine with good friends. Franklin, his wife, and their blended family now split their time between Texas and Sweden.
Get to Know Me
There are few better ways to get to know me than through my musical tastes — everything from Country, to R&B, to Jazz and Classic Rock — but all about living, with all the joy and heartache that life brings us.