The trade war begins.
Tariffs were far worse than most expected, and the methodology used to create them was quite shallow. Essentially, the Trump administration simply looked at the balance of trade between the US and another country and roughly estimated what increase tariff would make imports fall enough to match US exports to that country. They then added a baseline tariff of 10% to everyone, which makes little sense. The UK, for example, was hit with the baseline tariff of 10% despite the US having a trade surplus with the UK (we export more than we import, Trump’s stated goal of this policy). This method yielded absurd results, like a 29% tariff levied on Norfolk island, home to a mere 2200 people and exporting a whopping $270,000 to the US.
There is no way to slice this as a positive, in my view. This is a massive, self-inflicted economic wound. Tariffs are taxes paid by consumers, and the Trump administration just levied a giant extra tax on the entire US economy. Without a quick U-turn, I cannot see how we avoid significantly higher price inflation and a significant economic contraction. In short, this is a return to the policies that created the terrible stagflation in the early 1980s.
Stay Informed
That said, we had been prepared. As I have mentioned repeatedly in these weekly updates, I have been cautious. A recession has been brewing for a while now, and there is always a trigger that pushes the economy over the edge — it just so happens that this time it is tariffs. For our clients, we have been much heavier cash than we normally would be, and we have been that way since at least late February (though every client is different). Of course, if the Trump administration removes this extra tax, we may well get a signficant rally in markets, so that is something we will watch for.
How low can markets go? In a typical recession, we see US markets sell down 30% to 40% off of their highs. That would put the S&P 500 selling down to around 3660 to 4270 (Jan 2020 levels). In more extreme recessions, we see 50% to 60% drops in markets. That would put the S&P 500 down around 2440 to 3050, levels we haven’t seen since 2016.
We will have to wait and see how this develops, but for investors within five years of their goals this market environment might be very damanging. If you are not already a client, now is the time to have a conversation with us about your portfolio.
Chart of the Week
Personal consumption — basically, people buying stuff — has been the driver of US economic growth for many years now, as this week’s chart demonstrates. As a way to look at the problem of tariffs from a different angle, this week’s chart shows that personal consumption represented about 2.5 percentage points of GDP growth in the last quarter of 2024. That chunk of economic growth now faces a new 22.5% tax. It is easy to see how a reduction in consumption — and it wouldn’t have to be a big reduction — could push us into a recession.

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